Introduction:
Marketing a small business can be hard, but it doesn't have to be. Our client, an ecommerce CBD brand, had never run ads before and had no data. They wanted to generate sales on their website. So, we helped them with Facebook ads and Google ads. These two tools can help small businesses grow fast. We used our knowledge to set up ads and track their progress.
In less than six weeks, the client's sales grew from $0 to $25k per week. This was a huge success. Using Facebook ads, we reached people who were interested in CBD products. With Google ads, we made sure people searching for CBD found our client's website. The average return on ad spend (ROAS) was above 3, which means for every dollar spent on ads, they made three dollars back. This shows how powerful these ads can be for small businesses.
Table Of Contents:
Overview of Marketing for Small Businesses
Importance of Online Advertising
Understanding Facebook Ads
Setting Up a Facebook Ads Campaign
Targeting Your Audience
Crafting Effective Ad Copy and Visuals
Budgeting and Bidding Strategies
Monitoring and Optimizing Your Ads
Case Study: Success Story
Google Ads
Introduction to Google Ads
Creating a Google Ads Account
Keyword Research and Selection
Writing Compelling Ad Copy
Setting Up Ad Groups and Campaigns
Budgeting and Bidding Strategies
Tracking and Analyzing Performance
Case Study: Success Story
Conclusion
Summary of Key Points
Final Tips for Success
Encouragement to Take Action
Facebook Ads:
Understanding Facebook Ads:
Facebook ads are a great way for small businesses to reach a large audience. With over 2.8 billion active users, Facebook offers a huge pool of potential customers. Our client, the CBD ecommerce brand, used Facebook ads to find people who were interested in their products. Facebook ads let you target specific groups of people based on their interests, location, and behavior. This means you can show your ads to people who are more likely to buy your products.
Creating effective Facebook ads starts with understanding your audience. For our client, we knew that people interested in wellness, natural products, and alternative health would be the best audience. We used Facebook’s targeting tools to reach these people. This helped ensure that the ads were seen by the right people. When the right people see your ads, they are more likely to click and make a purchase. This is how Facebook ads can help small businesses grow.
Setting Up a Facebook Ads Campaign:
Setting up a Facebook ads campaign is simple, but it requires careful planning. We started by creating a Facebook Business Manager account for our client. This tool helps you manage all your ads in one place. Next, we set clear goals for the campaign. For our client, the goal was to increase sales on their website. Having a clear goal helps you measure the success of your ads.
Once the goals were set, we moved on to creating the ads. We used high-quality images and compelling ad copy to attract attention. The ads highlighted the benefits of the CBD products and included a call-to-action to visit the website. We also set a budget for the campaign. Facebook allows you to control how much you spend on ads, making it a cost-effective option for small businesses. Finally, we launched the campaign and monitored its performance. This step is crucial to ensure the ads are working as expected.
Targeting Your Audience:
Targeting the right audience is key to a successful Facebook ad campaign. For our client, we used Facebook’s advanced targeting options to reach people who were most likely to be interested in CBD products. We targeted people based on their interests, behaviors, and demographics. This included people interested in wellness, natural products, and alternative health. By narrowing down the audience, we made sure the ads were shown to people who were more likely to make a purchase.
We also used lookalike audiences to reach new customers. A lookalike audience is a group of people who share similar characteristics with your existing customers. By targeting these people, we increased the chances of finding new customers who would be interested in the CBD products. Facebook’s targeting tools make it easy to reach the right audience, which is crucial for the success of any ad campaign.
Crafting Effective Ad Copy and Visuals:
The ad copy and visuals are what catch the eye of potential customers. For our client, we created engaging and informative ad copy that highlighted the benefits of their CBD products. We used clear and simple language to make sure the message was easy to understand. The ad copy included a strong call-to-action, encouraging people to visit the website and make a purchase.
Visuals are just as important as the ad copy. We used high-quality images and videos that showcased the CBD products. The visuals were designed to grab attention and make the products look appealing. By combining compelling ad copy with eye-catching visuals, we created ads that stood out in people’s news feeds. This is how we helped our client attract more customers and increase their sales.
Budgeting and Bidding Strategies:
Budgeting and bidding are important aspects of any Facebook ad campaign. For our client, we set a daily budget that fit their marketing goals and overall budget. Facebook allows you to control how much you spend on ads, making it a flexible option for small businesses. We also used bidding strategies to make sure the ads were shown to the right people at the right time.
We chose the bidding strategy based on the campaign goals. For example, if the goal was to get more clicks, we used the cost-per-click (CPC) bidding strategy. If the goal was to get more impressions, we used the cost-per-impression (CPM) bidding strategy. By choosing the right bidding strategy, we made sure the ads were effective and cost-efficient. This helped our client get the most out of their advertising budget.
Monitoring and Optimizing Your Ads:
Monitoring and optimizing your ads is crucial to ensure they are performing well. For our client, we regularly checked the performance of the Facebook ads. We looked at key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). By monitoring these metrics, we could see which ads were performing well and which ones needed improvement.
We also made adjustments to the ads based on their performance. For example, if an ad was not getting enough clicks, we changed the ad copy or visuals to make it more appealing. If an ad was performing well, we increased the budget to reach more people. By continuously monitoring and optimizing the ads, we helped our client achieve their marketing goals and increase their sales.
Case Study: Success Story:
Our client’s success story is a testament to the power of Facebook ads. In less than six weeks, their sales grew from $0 to $25k per week. This was achieved by targeting the right audience, creating compelling ad copy and visuals, and monitoring and optimizing the ads. The average return on ad spend (ROAS) was above 3, which means for every dollar spent on ads, they made three dollars back.
This success story shows how effective Facebook ads can be for small businesses. By using Facebook’s targeting tools and creating engaging ads, you can reach a large audience and increase your sales. Our client’s story is just one example of how Facebook ads can help small businesses grow.
Ready to see what your Facebook ads results will be? Request a quote below:
Google Ads
Introduction to Google Ads
Google Ads is a powerful tool for small businesses looking to increase their online presence. It allows you to place ads on Google’s search engine results pages, reaching people who are actively searching for products or services like yours. Our client, an ecommerce CBD brand, used Google Ads to drive traffic to their website and increase sales. By targeting specific keywords related to CBD products, we were able to reach potential customers at the right moment.
Using Google Ads, you can create different types of ads, such as text ads, display ads, and video ads. For our client, we primarily used text ads that appeared at the top of Google search results. This helped increase the visibility of their website and attract more visitors. The flexibility and reach of Google Ads make it an ideal choice for small businesses looking to grow.
Creating a Google Ads Account
Setting up a Google Ads account is the first step to start advertising on Google. For our client, we created a Google Ads account and linked it to their website. This allowed us to track the performance of the ads and measure their effectiveness. Once the account was set up, we started by defining the campaign goals. The primary goal for our client was to increase sales on their website.
Next, we conducted keyword research to identify the most relevant and high-performing keywords for their products. Keywords are the terms people use when searching on Google, and targeting the right keywords is crucial for the success of your ads. We selected keywords related to CBD products that had high search volumes and low competition. This ensured that our ads were seen by people who were actively looking for CBD products.
Keyword Research and Selection
Keyword research is a vital part of any Google Ads campaign. For our client, we used various tools to identify the best keywords for their CBD products. We looked for keywords with high search volumes and low competition. This helped us reach more people at a lower cost. By targeting specific keywords related to CBD, we ensured that our ads were seen by people who were interested in buying these products.
Once we had a list of keywords, we organized them into ad groups. Each ad group contained related keywords and corresponding ads. This helped us create more targeted and relevant ads. For example, one ad group focused on CBD oil, while another focused on CBD edibles. By organizing the keywords into ad groups, we were able to create ads that were more relevant to the search queries, which improved the ad performance.
Writing Compelling Ad Copy
The ad copy is the text that appears in your Google ads. It needs to be clear, concise, and compelling. For our client, we wrote ad copy that highlighted the benefits of their CBD products and included a strong call-to-action. The goal was to encourage people to click on the ad and visit the website. We also included the targeted keywords in the ad copy to make the ads more relevant to the search queries.
Creating compelling ad copy is essential for attracting potential customers. We used clear and simple language to make the message easy to understand. We also included unique selling points, such as high-quality ingredients and special offers, to make the products more appealing. By writing effective ad copy, we were able to increase the click-through rates and drive more traffic to our client’s website.
Setting Up Ad Groups and Campaigns
Organizing your ads into ad groups and campaigns helps improve their performance. For our client, we set up several ad groups, each focused on a specific product category. This allowed us to create more targeted ads that were relevant to the search queries. For example, we had separate ad groups for CBD oil, CBD edibles, and CBD topicals. Each ad group contained related keywords and corresponding ads.
Setting up ad groups and campaigns helps you manage your ads more effectively. It also allows you to track the performance of each ad group and make adjustments as needed. By organizing the ads into ad groups, we were able to create more relevant ads that improved the overall performance of the campaign. This helped our client reach more potential customers and increase their sales.
Budgeting and Bidding Strategies
Budgeting and bidding are important aspects of any Google Ads campaign. For our client, we set a daily budget that aligned with their marketing goals and overall budget. Google Ads allows you to control how much you spend on ads, making it a cost-effective option for small businesses. We also used bidding strategies to ensure that the ads were shown to the right people at the right time.
Choosing the right bidding strategy is crucial for the success of your ads. For example, if the goal was to get more clicks, we used the cost-per-click (CPC) bidding strategy. If the goal was to get more conversions, we used the cost-per-acquisition (CPA) bidding strategy. By selecting the appropriate bidding strategy, we ensured that the ads were effective and cost-efficient. This helped our client get the most out of their advertising budget.
Tracking and Analyzing Performance
Tracking and analyzing the performance of your ads is essential to ensure they are working as expected. For our client, we used Google Ads’ tracking tools to monitor key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). This allowed us to see which ads were performing well and which ones needed improvement.
We also made adjustments to the ads based on their performance. For example, if an ad was not getting enough clicks, we changed the ad copy or keywords to make it more relevant. If an ad was performing well, we increased the budget to reach more people. By continuously tracking and analyzing the performance of the ads, we helped our client achieve their marketing goals and increase their sales.
Case Study: Success Story
Our client’s success story with Google Ads is a great example of how effective this tool can be for small businesses. In less than six weeks, their sales grew from $0 to $25k per week. This was achieved by targeting the right keywords, creating compelling ad copy, and monitoring the performance of the ads. The average return on ad spend (ROAS) was above 3, which means for every dollar spent on ads, they made three dollars back.
This success story shows the power of Google Ads in helping small businesses grow. By using Google’s targeting tools and creating engaging ads, you can reach a large audience and increase your sales. Our client’s story is just one example of how Google Ads can help small businesses succeed.
Ready to utilize Google Ads? Request a quote below:
Conclusion: How to market a small business
Marketing a small business can be challenging, but using the right tools can make a big difference. For our client, an ecommerce CBD brand, the combination of Facebook ads and Google ads helped them grow their sales from $0 to $25k per week in less than six weeks. This remarkable success story shows the power of online advertising in reaching the right audience and driving sales.
Facebook ads allowed us to target specific groups of people interested in wellness and natural products. By creating compelling ad copy and eye-catching visuals, we captured the attention of potential customers. The advanced targeting options and cost-effective budgeting strategies of Facebook ads made it an ideal choice for our client's needs.
On the other hand, Google ads helped us reach people who were actively searching for CBD products. By targeting relevant keywords and creating high-quality ads, we increased the visibility of our client's website. The flexibility and reach of Google ads provided our client with a significant boost in traffic and sales.
The average return on ad spend (ROAS) for both platforms was above 3, demonstrating the effectiveness of our strategies. This means that for every dollar spent on ads, our client made three dollars back. This impressive ROAS is a testament to the power of well-executed online advertising campaigns.
In conclusion, Facebook ads and Google ads are powerful tools that can help small businesses achieve significant growth. By targeting the right audience, creating engaging ads, and continuously monitoring performance, small businesses can see remarkable results. Our client's success story is just one example of how these tools can transform a business.
Are you ready to see similar results for your small business? Whether you choose Facebook ads, Google ads, or a combination of both, we are here to help. Request a quote below to get started on your journey to increased sales and business growth.
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